Current is known for its expertise in tapping into the mindset of its client’s key consumers – particularly moms. Agency leader Amy Colton is a founding member of the nonprofit industry group The Marketing to Moms Coalition. The Coalition examines trends and best practices in reaching America’s most influential consumers. From recognizing innovative marketing approaches to conducting proprietary research, the Coalition provides important insights for products and services important to families. Current underwrote the most recent State of the American Mom Report that reveals compelling trends among moms across the country.