Current - National Mom Survey
Marketing to Moms Coalition

Environmentalism Still Key

  • 61% say they are more focused on the environment this year
    • Spanish-speaking Hispanic moms even more (71%), and wealthier moms (68%)
  • Most moms try to buy eco-conscious products (83%)
  • Top ways she tries to conserve
  1. Limiting energy
  2. Recycling more
  3. Printing less
  4. Eco-product use
  5. Teaching her kids
  1. Growing her own food
  2. Buying from eco-conscious corp.
  3. Composting
  4. Hybrid/better gas mileage car
  5. Carpooling