2009 State of the American Mom

• Nationally representative survey of moms
  • Sample balanced on region, household size, population density, income and ethnicity
• 1,225 moms with kids under 18 living at home
  • Online questionnaire
  • 1,013 English-Speaking Moms
  • 212 Spanish-Speaking Moms
• Data is analyzed by across different groups of moms to enable more rich insight for marketers
  • Analyzed by Insight to Action, Inc.
  • This preliminary data reflects working status, HH income and ethnicity/language preference only