What Matters Most to Mom for Her Kids
- Relationship/communication
- Quality of education
- Physical safety
- Drug/alcohol use
- Internet/cyberspace safety
- Healthy food/diet
- Peer influences
- Physical fitness
- Safe/responsible driving for teens
- Quality of extracurricular activities
Moms Read Labels More
- 3 out of 4 moms say they are trying to eat healthier
- 80% say they read labels
- 49% claim to eat more veggies, 47% the same
- 2 out of 3 think LOCAL is important
- Above 50% who think organic is important
- Concerns for her kids differ from for herself
For Her Kids
- Fortified with Vitamins
- High Fructose Corn Syrup
- Sugar content
- Artificial sweeteners
- All natural
- Organic
For Mom
- Calorie content
- Local
- Carbohydrate content
- Fat content
- Sodium content